Start Buying Furniture the Millennial Way–or Risk Missing Out

December. 13, 2018 By Catherine Romano

For shoppers of a certain age, that need for tactile testing is a huge deal. That and an unfamiliarity with “millennial brands” that market via social media are keeping them from taking advantage of the efficient, direct-to-consumer, mostly digital companies disrupting the furniture, mattress and housewares industries. 

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The Best Online Sofa

SEPTEMBER 17, 2018 By Abigail Stone

After 40 hours researching couches from the top online furniture companies, interviewing experts on sofa construction and design, and testing seven sofas with Wirecutter staffers, we recommend BenchMade Modern.

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The 9 Best Places to Shop for Sofas and Couches in 2021

By Maliah West

BenchMade Modern is one of the best places to shop for sofas this year on Business Insider.  The copy has it all: five-week lead time, the printout, wide color/fabric options.

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The Best Modern Bed Frames to Dress Up Your Bedroom

By Gregory Han

When it comes to colors, the BenchMade Modern Skinny Fat Bed offers an unparalleled selection—far more options than any other bed frame we considered. This cornucopia includes hundreds of combinations of fabrics, colors, and leg finishes to mix and match. If you’re someone who wholeheartedly embraces the label of “picky,” this is the bed frame for you. 

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The Made In America Movement Driven By Innovation, Not Nationalism

MAY 09, 2017 By Elizabeth Segran

For Edgar Blazona, perfecting the process of creating high-quality American-made furniture at good prices took a few years. In 2011, Blazona borrowed $5,000 from his father-in-law to set up a small store in Berkeley called True Modern.

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Low-cost Challenge: Going Handmade in an Ikea World

March 27, 2017 By Patrick Sisson

Edgar Blazona, BenchMade Modern, a L.A.-based firm that sells customizable sofas online: “China has changed the furniture industry forever. They came in and started shipping product that was below value, then they started training us Americans to believe that you can buy a five-piece sofa collection for $1,299.

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The 15 Best Sofas and Couches For Every Budget and Style

By Will Price and Tyler Chin

Gear Patrol ranks BenchMade Modern’s Catwalk sofa as one of the 15 best. This site has 1.5M unique visitors per month.

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FT Names First Winners of Award Program

DECEMBER 07, 2016 By Staff Editors

Seeking to eliminate the challenges that can be associated with shopping for upholstery, Edgar Blazona launched BenchMade Modern in 2015 — a Los Angeles-based upholstery factory that sells directly to consumers online.

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Starting Small Podcast: Edgar Blazona, BenchMade Modern

By Starting Small

The Starting Small podcast dives into the heart of BenchMade Modern with Founder and President, Edgar Blazona.

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Why Wait a Month for a Sofa That’s Not Even What You Wanted?

October 26, 2016 By Constance Gustke

During dinner-party conversation, Edgar Blazona kept hearing complaints about the drudgery of buying furniture. Long delivery times. Lack of choice.

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Custom couch makers want to do for sofas what Casper did for mattresses

October 01, 2016 By Jenny McGrath

Interior Define isn’t the only company in the custom-couch business. On BenchMade Modern’s site, you can customize the length of your sofa down to the inch. It can even make your couch in 24 hours, for a $270 fee, otherwise it will take seven days.

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7 Brands That Will Make You Forget About IKEA

By Shelby Wax

We love the IKEA aesthetic. We don't love that literally everyone we know has the same furniture from there. While the Scandinavian superstore totally is our design jam, we would really like to step up our homes with high quality minimalist wares from new or little known designers.

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Down, down, down: The rise of low seating

april 28, 2016 By Barbara Ballinger

With its enhanced popularity, there has been a corresponding rise in sources and at different price points: big retailers like West Elm and Restoration Hardware's new modern division, RH Modern, online sites such as AllModern, and new upstart manufacturers, like Edgar Blazona's BenchMade Modern and True Modern, based in San Francisco.

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5 Things You Should Register For — & 5 You Should Skip

April 18, 2016 By Angela Tafoya

Once upon a time, registries were a way for couples moving in together after the wedding to establish their first home. Now, with so many people choosing to live together before they tie the knot, the purpose of a registry has changed dramatically. Meanwhile, the needs of modern couples have also shifted; gone are the days when every proper household required a minimum of eight soufflé dishes.

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BenchMade Modern: Custom Sofas Direct To Consumer

November 12, 2015 Alexander Taub

Edgar Blazona, BenchMade Modern, a L.A.-based firm that sells customizable sofas online: “China has changed the furniture industry forever. They came in and started shipping product that was below value, then they started training us Americans to believe that you can buy a five-piece sofa collection for $1,299.

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FT Names First Winners of Award Program

DECEMBER 07, 2016 By Staff Editors

Seeking to eliminate the challenges that can be associated with shopping for upholstery, Edgar Blazona launched BenchMade Modern in 2015 — a Los Angeles-based upholstery factory that sells directly to consumers online and through a showroom in San Francisco.

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Edgar Blazona of BenchMade Modern: ” Quality is the lead driver”

By Tyler Gallagher

BenchMade Modern makes custom, by-the-inch furniture in a very short timeframe. We deliver a custom sofa to your door in four weeks, not 14. Our disruption is changing the mindset of our manufacturing partners, pushing them to plan and prepare for a much shorter lead time than had ever existed previously in the market.

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12 Direct-to-Consumer Furniture Brands You Should Be Shopping, If You Aren't Already

By Author

Benchmade Modern offers big, comfy couches that you'll love lounging on. You can choose the size and material from a collection and create your dream piece.

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Design the Perfect Sofa For Your Space

Auguest 13 2015 By Kat McEachern

Selecting a sofa usually means figuring out what size will fit in your space, narrowing down all the options in those dimensions, and then hoping you can find the style you want in the color you desire. All followed by a loooonggg wait for your new sofa to arrive. Enter BenchMade Modern...

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You Have Never Furniture Shopped like THIS Before

Auguest 13, 2015 By Andrea Kasprzak

When DIY isn’t an option, it’s best to go bespoke. And now that you’ve already customized your closet (hello, glitter and zebra sandals) you’ve got plenty of time to rethink your interior motives. First order of business: replacing that boring second-hand sofa with something sleek, cozy and colorful. Introducing BenchMade Modern, a spanking new company designed to simplify furniture shopping with its super speedy, one-stop shop.

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You Can Have a Custom-Made Sofa in 24 Hours

August 11, 2015 By Anna Zambelli

Finding the perfect place to call home is one thing; finding the perfect sofa to furnish it: mission impossible. San Francisco startup BenchMade Modern is rising to the challenge, offering modern sofas with your exact dimensions and color preferences. The best part? They can do it in as little as one day.

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15 Products That Will Make Your Home the Envy of the Neighborhood

September 26, 2021 By Nancy Dunham

You can have a house that's the envy of the neighborhood without breaking the bank. All you need to do is find a statement piece or two for your main living space to ramp up the wow factor. The following are the best we found.

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Seating on Demand: BenchMade Modern's 24-Hour Custom Furniture

August 10 2015 By Patrick Sisson

Nobody wants to wait for anything anymore, says Edgar Blazona, founder and owner of LA-based startup BenchMade Modern, which offers customizable sofas online that can be manufactured in the span of a single day.

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BenchMade Modern makes you a custom sofa–down the inch–in 24 hours.

July 30, 2015 By Staff Editors

"It's f@#$king insane, magic..... for under $2,000." BenchMade Modern makes top 6 for the day!

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The Best Furniture Brands to Check Out Now

By Zoe Roscoe

Say hello to your new favorite couch brand. From traditional to ultra-modern, you select a sofa style from 14 collections, select your fully customized size and material and you’re ready to go!

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These Are the 25 Most Plush and Comfortable Sofas to Shop Online

By Krista Jones

This plush Benchmade Modern OG Couch Potato Sofa is the perfect movie-watching sofa.

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20 Best Modern Sofas and Couches You Can Buy in 2021

By Staff Editors

For tricky spaces, this direct-to-consumer brand allows you to pick the fabric, color, and depth of the sofa to fit your taste. What’s so cool about them is that they send you a life-size printout of the couch you selected, so you can see how it will fit in your space before beginning to make it. 

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Made in America: At Your Doorstep

By Dwell

A new generation of companies has turned direct-to-consumer furniture into an outlet for well-made original design.

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